2019 Pharma Choice Multicultural Bronze Winner EMCAY and Amgen Inc.

EMCAY

Amgen Inc.

Multiple Myeloma It’s On

Multiple myeloma is the second most common blood cancer in the United States, but is the most common blood cancer among African Americans. With the introduction of newer therapies, African Americans have benefited less. This truly unique creative campaign helps to address some of the key issues facing the community.

Client Team:

Michelle Kelly, Consumer Marketing Senior Manager, Oncology

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