2019 Pharma Choice Multicultural Bronze Winner EMCAY and Amgen Inc.


Amgen Inc.

Multiple Myeloma It’s On

Multiple myeloma is the second most common blood cancer in the United States, but is the most common blood cancer among African Americans. With the introduction of newer therapies, African Americans have benefited less. This truly unique creative campaign helps to address some of the key issues facing the community.

Agency Team:

Steven Millerman, President and Chief Strategy Officer
Lisa Llewellyn, Creative Director Copy
Michel Gibbs, Creative Designer

Client Team:

Michelle Kelly, Consumer Marketing Senior Manager, Oncology


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