2019 Pharma Choice Multicultural Bronze Winner EMCAY and Amgen Inc.


Amgen Inc.

Multiple Myeloma It’s On

Multiple myeloma is the second most common blood cancer in the United States, but is the most common blood cancer among African Americans. With the introduction of newer therapies, African Americans have benefited less. This truly unique creative campaign helps to address some of the key issues facing the community.

Client Team:

Michelle Kelly, Consumer Marketing Senior Manager, Oncology


You May Also Like

A New Kind of Patient

Most of the time when the industry talks about today’s patient, the focus is ...

2019 Pharma Choice DTC/DTP Gold Winner MicroMass Communications, Inc. and Harmony Biosciences

MicroMass Communications, Inc. Harmony Biosciences Know Narcolepsy Interactive Activity Journal Writers and designers, along ...

Want to Engage a Caregiver? Don’t Call Them That…and Other Advice

Through our work with caregivers, we have learned valuable lessons about the caregiver and ...