Nurture Their Eyes
Dudnyk’s creative team was tasked with formulating a campaign aimed at eye care providers who treat patients with dry eye disease, persuading them to recommend FRESHKOTE PF, a superior lubricant drop. The resulting campaign immerses the viewer moisturizing and nourishing relief that FRESHKOTE PF provides.
Laurie Bartolomeo, EVP, Creative Director
John Kemble, EVP, Creative Producer
Colleen Swift, Associate Creative Director, Copy
Cliff Kearns, Associate Creative Director, Art
Heather Kolesa, Art Supervisor
Jessica McDevitt, Account Director