2019 Pharma Choice Multichannel Silver Winner Dudnyk and Eyevance Pharmaceuticals


Eyevance Pharmaceuticals

Nurture Their Eyes

Dudnyk’s creative team was tasked with formulating a campaign aimed at eye care providers who treat patients with dry eye disease, persuading them to recommend FRESHKOTE PF, a superior lubricant drop. The resulting campaign immerses the viewer moisturizing and nourishing relief that FRESHKOTE PF provides.

Agency Team:

Laurie Bartolomeo, EVP, Creative Director
John Kemble, EVP, Creative Producer
Colleen Swift, Associate Creative Director, Copy
Cliff Kearns, Associate Creative Director, Art
Heather Kolesa, Art Supervisor
Jessica McDevitt, Account Director


You May Also Like

2019 Pharma Choice DTC/DTP Bronze Winner Pacific Communications and Allergan

Pacific Communications Allergan A sign it’s time for BOTOX® This campaign raises awareness of ...

Two Key Questions About Payer Strategies in 2020

PM360 asked experts within market access strategies whether pricing regulation will impact 2020 and ...

2018 Pharma Choice Multichannel Gold Winner Intouch Solutions and Regeneron

Intouch Solutions Regeneron “A Beautiful Pair” A Beautiful Pair is a magical tale starring ...