2019 Pharma Choice Multichannel Silver Winner Dudnyk and Eyevance Pharmaceuticals


Eyevance Pharmaceuticals

Nurture Their Eyes

Dudnyk’s creative team was tasked with formulating a campaign aimed at eye care providers who treat patients with dry eye disease, persuading them to recommend FRESHKOTE PF, a superior lubricant drop. The resulting campaign immerses the viewer moisturizing and nourishing relief that FRESHKOTE PF provides.

Agency Team:

Laurie Bartolomeo, EVP, Creative Director
John Kemble, EVP, Creative Producer
Colleen Swift, Associate Creative Director, Copy
Cliff Kearns, Associate Creative Director, Art
Heather Kolesa, Art Supervisor
Jessica McDevitt, Account Director


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