2019 Pharma Choice Philanthropic Bronze Winner Havas Health Plus and Research Foundation to Cure AIDS

Havas Health Plus

Research Foundation to Cure AIDS

“Show Us Who You Really Are”

On Halloween, the “MascureAIDS Balls” for the RFTCA invited guests to “Show Us Who You Really Are,” challenge the status quo, and support a cure. We partnered with the NYC Village Halloween Parade, Project Runway’s Mondo Guerra, and Alan Cumming to promote the event to hundreds of thousands. 300+ people attended, and we raised almost $50,000.

Agency Team:

Allison Ceraso, Chief Creative Officer
Andrew Davis, Copywriter
Genaldri Tjahjadi, Art Director
Kelly Le, Social Strategist


You May Also Like

Biopharma’s Launch Playbook in the Age of Coronavirus

Biopharma product launches have been instrumental in bringing innovative therapies to patients, invariably driving ...

2017 Pharma Choice Gold Professional Website

Calcium Strongbridge Biopharma Turning the Tables on PPP The KEVEYIS HCP website shares an ...

PM360 2021 Trailblazer Awards Point of Care Silver Winner PatientPoint

PatientPoint Wait-Time Communication Platform (PatientPoint) Early on in the COVID-19 pandemic, people assumed that ...