2019 Pharma Choice Philanthropic Bronze Winner Havas Health Plus and Research Foundation to Cure AIDS

Havas Health Plus

Research Foundation to Cure AIDS

“Show Us Who You Really Are”

On Halloween, the “MascureAIDS Balls” for the RFTCA invited guests to “Show Us Who You Really Are,” challenge the status quo, and support a cure. We partnered with the NYC Village Halloween Parade, Project Runway’s Mondo Guerra, and Alan Cumming to promote the event to hundreds of thousands. 300+ people attended, and we raised almost $50,000.

Agency Team:

Allison Ceraso, Chief Creative Officer
Andrew Davis, Copywriter
Genaldri Tjahjadi, Art Director
Kelly Le, Social Strategist


You May Also Like

Virtual Gatherings During Quarantine

Parties are on hold for the foreseeable future, but people are still finding unique ...

PM360 2018 Trailblazer Awards Managed Markets Brand Champion Larry Labagnara

Larry Labagnara, Director, Managed Markets Marketing, Sunovion Pharmaceuticals Medications to treat epilepsy are as ...