Havas Health Plus
Research Foundation to Cure AIDS
“Show Us Who You Really Are”
On Halloween, the “MascureAIDS Balls” for the RFTCA invited guests to “Show Us Who You Really Are,” challenge the status quo, and support a cure. We partnered with the NYC Village Halloween Parade, Project Runway’s Mondo Guerra, and Alan Cumming to promote the event to hundreds of thousands. 300+ people attended, and we raised almost $50,000.
Allison Ceraso, Chief Creative Officer
Andrew Davis, Copywriter
Genaldri Tjahjadi, Art Director
Kelly Le, Social Strategist