2019 Pharma Choice Philanthropic Bronze Winner Havas Health Plus and Research Foundation to Cure AIDS

Havas Health Plus

Research Foundation to Cure AIDS

“Show Us Who You Really Are”

On Halloween, the “MascureAIDS Balls” for the RFTCA invited guests to “Show Us Who You Really Are,” challenge the status quo, and support a cure. We partnered with the NYC Village Halloween Parade, Project Runway’s Mondo Guerra, and Alan Cumming to promote the event to hundreds of thousands. 300+ people attended, and we raised almost $50,000.

Agency Team:

Allison Ceraso, Chief Creative Officer
Andrew Davis, Copywriter
Genaldri Tjahjadi, Art Director
Kelly Le, Social Strategist


You May Also Like

PM360 Trailblazer Awards Panel of Judges 2017

Rich Baron Executive Director, Prescription Medicine Training & Development Boehringer Ingelheim Pharmaceuticals Bud Bilanich, ...

ELITE 2020 Leader of the Future Maureen Seitz of GSK

Maureen Seitz Consumer Marketing Associate, Oncology GSK Leading with Patient Focus PM360 is not ...

ELITE 2020 Disrupter Bonnie Perkins of Alexion Pharmaceuticals, Inc.

Bonnie Perkins Lead, U.S. Commercial Patient Engagement and Marketing Alexion Pharmaceuticals, Inc. Building Win-Wins ...