2019 Pharma Choice Sales Aid Silver Winner Confideo Labs and Boehringer Ingelheim

Confideo Labs

Boehringer Ingelheim

SPIRIVA RESPIMAT 360 VR MOA Sales Aid

Boehringer Ingelheim teamed up with Confideo Labs to create a fully immersive and highly visual 360-degree VR MOA experience to bolster customer engagement. The teams combined beautifully rendered visuals with voice-over from a recognizable KOL, and deployed the multichannel initiative across {3} technology platforms to amortize the content creation and ensure optimal utilization across channels.

Confideo Team:

Mike Marett, Founder
Matt Irwin, Head of Product and Technology
Chad Capeland, Creative Director
Cristina Spano, Senior Account Manager

Client Team:

Jason Marshall, formerly Sr. Associate Director, HCP Marketing (now Vice President Strategy at Klick)
Jim Boushie, Director, Respiratory Marketing

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