Confideo Labs
Boehringer Ingelheim
SPIRIVA RESPIMAT 360 VR MOA Sales Aid
Boehringer Ingelheim teamed up with Confideo Labs to create a fully immersive and highly visual 360-degree VR MOA experience to bolster customer engagement. The teams combined beautifully rendered visuals with voice-over from a recognizable KOL, and deployed the multichannel initiative across {3} technology platforms to amortize the content creation and ensure optimal utilization across channels.
Confideo Team:
Mike Marett, Founder
Matt Irwin, Head of Product and Technology
Chad Capeland, Creative Director
Cristina Spano, Senior Account Manager
Client Team:
Jason Marshall, formerly Sr. Associate Director, HCP Marketing (now Vice President Strategy at Klick)
Jim Boushie, Director, Respiratory Marketing
