Lori Goldberg Lori Goldberg

Lori Goldberg, CEO of Silverlight Digital, is a media industry veteran with over 30 years of experience. Her hands-on team specializes in reaching Pharma and Healthcare audiences through digital advertising strategies for companies including LEO Pharma, Mallinckrodt, Calliditas, and Bioventus.

From Broad to Precise DTC Marketing

The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, ...

The Discovery of Intent

Roaming the aisles of a drug store, a woman ponders the products lining the ...