2019 Pharma Choice Professional Print Campaign Bronze Winner Invivo Brands and Novocure

Invivo Brands



Optune delivers TTFields to selectively disrupt mitosis in deadly glioblastoma tumor cells. Supported by the unprecedented five-year survival data and quality of life data, Optune offers patients an improved chance for long-term survival. Featuring real patients achieving life milestones alongside MRI results communicates to oncologists Optune’s true value for their patients. Glowing “Pause” and “Play” icons emphasize Optune’s innovative device delivery system and benefit.

Agency Creative Team:

Maria Haro, EVP, Creative Director, Art
Dean DeClue, SVP, Creative Director, Copy
Margaret Singsen, Creative Director

Agency Account Team:

Vjosa Mujko, Managing Partner
Maria Folks, SVP, Management Director
Alyssa Cainzos, VP, Account Director

Client Team:

Pritesh Shah, Chief Commercial Officer
Brooke (Fair) Huang, PharmD, Senior Director, Marketing
Kory Gardner, PharmD, RPH, Senior Product Manager


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