2019 Pharma Choice Multichannel Gold Winner Neon and Novartis

Neon, An FCB Health Network Company


Elevate Enthesitis

Inspired by the need to treat enthesitis with urgency, it was critical to fuel rheumatologists with education and engagement through use of an immediately recognizable metaphor, in this instance the fire brigade made from tendon tissue, helping to illustrate the impact HCPs can make to help patients fight this disease.

Agency Team:

Kevin McHale, Executive Creative Director
Keshni Sharma, SVP Group Creative Director, Art
Lorraine Pastore, EVP Group Management Director
Karalyn Ciucci, VP Creative Director, Art
David Newton, VP Creative Director, Copy
Sherman Yee, VP Associate Creative Director, Art
Brad Parks, VP, Associate Creative Director, Copy
Brittany Brodsky, VP Account Management
Dominique Moise, Associate Director, Integrated Production
Nicole Lennon, Account Supervisor
Jordan Dolan, Senior Integrated Producer
Nathan Daniels, Art Director
Abby Ohmstede, Assistant Account Executive
Renee Krivine, Senior Production Manager
Manning Krull, Director of Technology
Carlos Marzano, Senior Developer
Peter March, Director User Experience

CGI: Lightfarm

Client Team:

Mansi Barot, Associate Director, Marketing PsA Marketing Team
Scott Smalley, Web Delivery Manager
Edith Benzimra, Campaign Delivery Manager


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