2019 Pharma Choice Variety (Integrated Campaign) Gold Winner ICON PLC and Biohaven Pharmaceutical

ICON PLC

Biohaven Pharmaceutical

M-Star Multiple System Atrophy (MSA) Campaign

Brand identity developed to support the M-STAR study, which recruited patients with Multiple System Atrophy (MSA)—a rare and rapidly progressive neurodegenerative disease. Visual elements utilized in the logo and throughout deliverables include vibrant rhythmic lines representing joints in the body, and kinetic energy contrasted against relatable monochromatic imagery.

Front row, left to right: Sujith Abraham, Matthew Woolfrey, Ray Granados, Dana Matas, Angela Englesbe, and Joann Klinkner. Back row, left to right: Lisa Tusay, Joe Kupka, Kathleen Keiper, Emily Miller, Adam Kondos, and Andy Earl.

Agency Team:

Adam Kondos, Creative Director
Dana Matas, Associate Creative Director
Angela Englesbe, Senior Project Leader
Lisa Tusay, Production Manager
Matthew Woolfrey, Designer
Sujith Abraham, Designer
Joann Klinkner, Designer
Joe Kupka, Designer
Andy Earl, Designer
Kathleen Keiper, Production Artist
Emily Miller, Proofreader
Ray Granados, Traffic Lead

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