2019 Pharma Choice App Bronze Winner Synapse and AstraZeneca

Synapse

AstraZeneca

BiomARker Experience App

To encourage physicians to optimize their biomarker testing process, and ultimately allow more patients to receive the best treatment possible, we created a congress engagement tool that uses augmented reality to review the biomarker testing journey for different tumor types and provide actionable insights in a unique, interactive manner.

Agency Team:

Mark Bell, SVP, Account Services
Mark Antone, Senior Account Executive
Joseph Graci, UX Lead
Mira Gendy, VP, Associate Creative Director
Tom Pecha, Director of Video and Animation
Diana Silva, Art Supervisor
Ryan Champin, Front End Developer

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