2020 Pharma Choice Unbranded Silver Winner Proximyl Health and Athenex Oncology

Proximyl Health and Athenex Oncology

“Empathy Glove”

Chemotherapy-induced peripheral neuropathy (CIPN) is a side effect of some metastatic breast cancer treatments, which can cause painful sensations in the hands and feet. To help oncologists understand its debilitating effect, we created an “empathy glove” for a conference, allowing them to experience for themselves this CIPN-caused tingling and numbing.

Proximyl Health Team:

Halen Van Dang, VP, Creative Director
Skyler Bertelsen, Art Director
Jodie Grubb, VP, Brand Strategy Planning
Ann Manousos, Copywriter/Creative Strategist
Jennifer Peters, SVP, Business Director/Agency Services
Filomena E. Nuñez, Senior Project Manager
Tina Fascetti, Managing Director/Chief Creative Officer

Production Team:

Carbon Project, PXL House

Athenex Oncology Team:

Jennifer Greeby, Sr. Director Marketing and New Product Planning
Kristin Schriver, Director Customer Marketing

Ads

You May Also Like

The 2024 PM360 Pharma Choice Awards – Unbranded Gold Winner

Syneos Health Communications and Genentech SMA My Way: Reclaiming the Double Take to Challenge ...

ELITE 2020 Transformational Leader Dorothy Gemmell of Capsule

Dorothy Gemmell Head of Commercial Capsule Digital Health Evangelist “As a leader, Dorothy Gemmell ...