2020 Pharma Choice Unbranded Silver Winner Proximyl Health and Athenex Oncology

Proximyl Health and Athenex Oncology

“Empathy Glove”

Chemotherapy-induced peripheral neuropathy (CIPN) is a side effect of some metastatic breast cancer treatments, which can cause painful sensations in the hands and feet. To help oncologists understand its debilitating effect, we created an “empathy glove” for a conference, allowing them to experience for themselves this CIPN-caused tingling and numbing.

Proximyl Health Team:

Halen Van Dang, VP, Creative Director
Skyler Bertelsen, Art Director
Jodie Grubb, VP, Brand Strategy Planning
Ann Manousos, Copywriter/Creative Strategist
Jennifer Peters, SVP, Business Director/Agency Services
Filomena E. Nuñez, Senior Project Manager
Tina Fascetti, Managing Director/Chief Creative Officer

Production Team:

Carbon Project, PXL House

Athenex Oncology Team:

Jennifer Greeby, Sr. Director Marketing and New Product Planning
Kristin Schriver, Director Customer Marketing

Ads

You May Also Like

ELITE 2021 Creative Director Kevin Millar of INVIVO

Kevin Millar Senior Vice President, Creative & Medical Science INVIVO, a Red Nucleus Company ...

PM360 2020 Trailblazer Awards Data/Analytics Initiative Winner CMI Media, Veeva Crossix, and Wavemaker

TV Campaign Measurement/Optimization (CMI Media, Veeva Crossix, and Wavemaker) Our client has embraced big ...

PM360 2018 Innovative Division Customer Insights of Crossix

Customer Insights Crossix Mark Schulman, Head of Customer Insights mark.schulman@crossix.com   Earlier this year, Crossix ...