2020 Pharma Choice Multichannel Silver Winner Brightworks and Abbott Diabetes Care

Brightworks and Abbott Diabetes Care

FreeStyle Freedom Campaign

The creative approach here was both radical and simple at the same time—let real brand advocates tell their stories, in their words. We didn’t script, we facilitated and elevated. The interview content was then complemented with a TV spot that respected the honest and touching stories.

Brightworks Team:

Neil Follett, President
Holly Leggitt, Manager, Social Media Strategy
Matthew May, Creative Director

Abbott Diabetes Care Team:

Jordan Cook, Sr. Marketing Manager


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