2020 Pharma Choice Multichannel Silver Winner Brightworks and Abbott Diabetes Care

Brightworks and Abbott Diabetes Care

FreeStyle Freedom Campaign

The creative approach here was both radical and simple at the same time—let real brand advocates tell their stories, in their words. We didn’t script, we facilitated and elevated. The interview content was then complemented with a TV spot that respected the honest and touching stories.

Brightworks Team:

Neil Follett, President
Holly Leggitt, Manager, Social Media Strategy
Matthew May, Creative Director

Abbott Diabetes Care Team:

Jordan Cook, Sr. Marketing Manager


You May Also Like

ELITE 2020 Strategist Tim McGovern of Bristol Myers Squibb

Tim McGovern Senior Product Manager for CV Segment Marketing, U.S. Value Access & Payment ...

PM360 2021 Trailblazer Awards Pharma/Biotech Company of the Year Moderna

Moderna has a unique opportunity to make a profound impact on global human health ...

PM360 2019 Trailblazer Awards Pain/Inflammation Brand Champion Viktoriya Moroney

Viktoriya Moroney, Patient Marketing Lead, UCB, Inc. Launching a new campaign is always daunting, ...