LiveWorld and AbbVie
Finding Success with Synthroid
In a highly collaborative process between agency, brand, and MRL teams, AbbVie and LiveWorld launched a Facebook ads program helping educate patients on managing hypothyroidism with Synthroid. Starting with creative rooted in strategy and informed by patient insights, we expanded the brand voice and saw increased engagement and website visits.
LiveWorld Team:
Jena Dengrove, VP, Creative Director
Dawn Lacallade, Chief of Social Strategy, VP Healthcare
Brenda Todd, Account Director
AbbVie Team:
Katrina Dean, Associate Director, Marketing
Raquel Powers, Director, U.S. Public Affairs
Stacia Rooney, Marketing Manager
