2020 Pharma Choice Variety (Patient Education Campaign) Silver Winner Cognizant Interactive and AstraZeneca

Cognizant Interactive and AstraZeneca

FARXIGA DTC Interactive Gamification

How do you empower type 2 diabetes patients to think beyond A1C? Move beyond traditional banner ads. To support the launch of a new FARXIGA indication, these interactive banner experiences use gamification to highlight the link between type 2 diabetes and heart failure, encouraging patients to learn more about FARXIGA.

Cognizant Interactive Team:

Diane Knebels, Account Director
Kate Foley, Senior Account Manager
Bob Holloway, SVP/Director, Commercial Strategy and Innovation
Colleen Enuco, Associate Director, Strategy and Innovation
Mike Nolan, Associate Creative Director, Copy
Scott Meyers, Associate Creative Director, Copy
Erik Sonlin, Associate Creative Director, Art
Shannon Frost, Senior Art Director
Kelly Radvansky, Senior Art Director

AstraZeneca Team:

Julie Hebe, Consumer Marketing Director
Josh Warner, Consumer Marketing Manager

Ads

You May Also Like

2018 Pharma Choice Animal Health Bronze Winner Stephens & Associates and American Regent Animal Health

Stephens & Associates American Regent Animal Health “Mobility Makes Life Remarkable” Veterinarians have prescribed ...

PM360 2018 Innovative Division EngagedMedia of Aptus Health

EngagedMedia Aptus Health Hoss Sooudi, General Manager, EngagedMedia Hsooudi@engagedmedia.com Non-adherence costs more and affects ...

PM360 Greatest Creators Showcase 2021 Selection Proximyl Health

Proximyl Health BeyondSpring CIN Snake Disease Awareness Campaign Insight Chemotherapy-induced neutropenia (CIN) is a ...