Excitant Healthcare Advertising and RedHill Biopharma
Talicia 12-pg Launch Sales Aid
Outsmart Resistance. Eradicate H. pylori.
Explaining the consequences H. pylori infection and resistance to traditional therapies before introducing the resistance and eradication rates for Talicia, the sales aid also leverages the campaign imagery of the bacterium being destroyed by a wrecking ball as a metaphor for outsmarting resistance and eradicating H. pylori.
Excitant Healthcare Advertising Team:
Mark Perlotto, President
Brian Allex, VP Creative Director
Catherine Martin, Director Account Service
Erynn Mozier, Art Director
Chris Crane, Copywriter
Steve Eberhart, Studio Manager
RedHill Biopharma Team:
Rob Jackson, VP Sales & Marketing
Tyseer Khaled, Associate Director Product Marketing