Invivo Brands and Novocure
Enter an Exciting Era in Survival
To showcase Optune Lua’s revolutionary MOA and the first survival data in mesothelioma in 15 years, Invivo Brands analyzed the science behind how “TTFields” disrupt dividing cancer cells. Exploring the contemporary art world for inspiration, they utilized the modern medium of light to illuminate the unique MOA of TTFields and herald an exciting new era in survival in the launch sales aid.
Invivo Brands Team:
Vjosa Mujko, Managing Partner
Maria Haro, EVP, Creative Director
Dean DeClue, SVP, Creative Director
Margaret Singsen, Creative Director
Jenny Lee, VP, Group Art Supervisor
Julie Spoleti, SVP, Management Director
Lori Hiller, VP, Management Director
Alyssa Cainzos, VP, Account Director
Novocure Team:
Pritesh Shah, Chief Commercial Officer
Anthony Kim, Vice President Global Commercial Development
Kory Gardner, Product Manager
