2020 Pharma Choice Sales Aid Bronze Winner Invivo Brands and Novocure

Invivo Brands and Novocure

Enter an Exciting Era in Survival

To showcase Optune Lua’s revolutionary MOA and the first survival data in mesothelioma in 15 years, Invivo Brands analyzed the science behind how “TTFields” disrupt dividing cancer cells. Exploring the contemporary art world for inspiration, they utilized the modern medium of light to illuminate the unique MOA of TTFields and herald an exciting new era in survival in the launch sales aid.

Invivo Brands Team:

Vjosa Mujko, Managing Partner
Maria Haro, EVP, Creative Director
Dean DeClue, SVP, Creative Director
Margaret Singsen, Creative Director
Jenny Lee, VP, Group Art Supervisor
Julie Spoleti, SVP, Management Director
Lori Hiller, VP, Management Director
Alyssa Cainzos, VP, Account Director

Novocure Team:

Pritesh Shah, Chief Commercial Officer
Anthony Kim, Vice President Global Commercial Development
Kory Gardner, Product Manager


You May Also Like

PM360 2019 Trailblazer Awards Gold Medical Device/Diagnostics Company of the Year Edwards Lifesciences

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease ...

ELITE 2021 Transformational Leader Myra Reinhardt of Lash Group

Myra Reinhardt Vice President of Product Innovation & Analytics Lash Group Advancing Technology to ...

ELITE 2021 Strategist Joan-Marie Stiglich of Healio

Joan-Marie Stiglich Chief Content Officer Healio Covering Every Angle of COVID Early in COVID’s ...