JPA Health and Medicines360
Birth Control is #NotAwkward
We launched an unbranded social media campaign asking women to share their birth control access stories using #NotAwkward. The campaign name conveyed the message that Medicines360 wanted to share with women: talking about your reproductive health and birth control is not awkward and not something to be embarrassed about. The campaign was focused through a video showcasing a woman’s real experience facing barriers to accessing birth control—Let’s Talk About It: Brittany’s Story. The video concept was built around a unique “whiteboard” that included hand drawn art for Brittany to interact with throughout the video as she told her story.
JPA Health Team:
Tiggi Jalloh, Assistant Account Executive
Akeia Blue, Senior Account Executive
Andrea Fetchko, Account Director
Adam Pawluk, Senior Vice President
Kathleen Elliott, Art Director
Joshua Douglas, Creative Director
