October
The AI Revolution is Underway!
We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...
The Courage to Say No
We, as pharma marketers today, are surrounded by more. We have more clinical trial ...
Clinical Research and the Challenge for Rare Diseases
Last year, I was unexpectedly thrust into the world of rare diseases. My sister, ...
Transparency in the Agency/Client Relationship
A series of TV commercials for the Citi Double Cash Card uses the copy ...
Bricks and Triangles: Managing Pharmaceutical Product Development Projects
Projects come in all shapes and sizes, from my simple weekend project to rebuild ...
The Untold Value of Patient Insights
Despite advances in industry integration of the patient voice into everyday practice, there is ...
4 Secrets of Successful Drug Launches Marketers Must Know
About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...
4 Reasons Informaticists Should Build Health Data Science Competencies
As healthcare becomes more data-driven, it is now more important than ever for health ...
Healthcare Watch October 2017
Sales Sector: Amazon Pharmaceuticals May Be Coming Soon Amazon may soon enter the pharmaceutical ...
Industry Briefs October 2017
Gates Invest in Immunocore Limited A recent investment by Bill and Melinda Gates will ...
Leadership Makes the Difference in Medical Device Marketing
I recently attended my church’s vision night and they shared an update with the ...
My Other Life with Gertjan Bartlema
PM360 recently spoke to Gertjan Bartlema, Vice President Information Knowledge Utilization at Celgene Corporation, ...
