The Courage to Say No

We, as pharma marketers today, are surrounded by more. We have more clinical trial ...

The AI Revolution is Underway!

We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...

Clinical Research and the Challenge for Rare Diseases

Last year, I was unexpectedly thrust into the world of rare diseases. My sister, ...

Transparency in the Agency/Client Relationship

A series of TV commercials for the Citi Double Cash Card uses the copy ...

The Untold Value of Patient Insights

Despite advances in industry integration of the patient voice into everyday practice, there is ...

4 Reasons Informaticists Should Build Health Data Science Competencies

As healthcare becomes more data-driven, it is now more important than ever for health ...

4 Secrets of Successful Drug Launches Marketers Must Know

About two-thirds of all drug launches fail to meet prelaunch sales expectations during the ...

Healthcare Watch October 2017

Sales Sector: Amazon Pharmaceuticals May Be Coming Soon Amazon may soon enter the pharmaceutical ...

Industry Briefs October 2017

Gates Invest in Immunocore Limited A recent investment by Bill and Melinda Gates will ...

Managing Your “B’s”

As managers we would like to think we are always able to identify and ...

Leadership Makes the Difference in Medical Device Marketing

I recently attended my church’s vision night and they shared an update with the ...

Movers and Shakers October 2017

Outcome Health Appoints First Chief Engineering Officer   Outcome Health, a company dedicated to ...