Concentric Health Experience and Sunovion Pharmaceuticals
Room to Breathe Virtual Reality Experience
Using a moment-expanding visual device featured in the LONHALA MAGNAIR patient campaign we grabbed the attention of prospective patients in an eye-catching way. Through virtual reality, the video displays a patient who showcases differentiating benefits of LONHALA MAGNAIR (portability, ease of use), allowing prospective patients to imagine themselves in similar situations.
Maggie Lyons, SVP, Account Director
Casey Griffin, Group Account Supervisor
Jim Lolis, SVP, Group Creative Director
Augustine Braddock, Executive Producer
Michael Sanzen, Partner, Chief Creative Officer