2020 Pharma Choice Video Gold Winner Concentric Health Experience and Sunovion Pharmaceuticals

Concentric Health Experience and Sunovion Pharmaceuticals

Room to Breathe Virtual Reality Experience

Using a moment-expanding visual device featured in the LONHALA MAGNAIR patient campaign we grabbed the attention of prospective patients in an eye-catching way. Through virtual reality, the video displays a patient who showcases differentiating benefits of LONHALA MAGNAIR (portability, ease of use), allowing prospective patients to imagine themselves in similar situations.

Concentric Team:

Maggie Lyons, SVP, Account Director
Casey Griffin, Group Account Supervisor
Jim Lolis, SVP, Group Creative Director
Augustine Braddock, Executive Producer
Michael Sanzen, Partner, Chief Creative Officer


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