Excitant Healthcare Advertising and RedHill Biopharma
Talicia Professional Campaign
Outsmart Resistance. Eradicate H. pylori.
The wrecking ball destroying H. pylori serves as an effective metaphor aligned with the objective of eradicating the infection, which if left untreated, can lead to chronic gastritis, ulcers, and gastric cancer. The campaign positions Talicia as the way to “outsmart” increased resistance to traditional therapies and eradicate the infection.
Excitant Healthcare Advertising Team:
Mark Perlotto, President
Brian Allex, VP Creative Director
Catherine Martin, Director Account Service
Erynn Mozier, Art Director
Chris Crane, Copywriter
Steve Eberhart, Studio Manager
RedHill Biopharma Team:
Rob Jackson, VP Sales & Marketing
Tyseer Khaled, Associate Director Product Marketing
