AbelsonTaylor and Ironshore Pharmaceuticals
JORNAY “Rising Star” Campaign
The “Rising Star” campaign capitalizes on this simple but extraordinarily important early-morning-control differentiator. It features a starry night sky background (representing evening dosing) in silhouettes of patients “shining” during the early morning and throughout the day. In print materials, a subtle luster effect was applied to the night sky, bringing even more attention to the uniqueness of JORNAY PM’s nighttime dosing.
Andy McAfee, SVP, Creative Director
Marissa Ori, Creative Director
Kevin Kustra, Creative Director
Michael North, Art Supervisor