AbelsonTaylor and Ironshore Pharmaceuticals
JORNAY “Rising Star” Campaign
The “Rising Star” campaign capitalizes on this simple but extraordinarily important early-morning-control differentiator. It features a starry night sky background (representing evening dosing) in silhouettes of patients “shining” during the early morning and throughout the day. In print materials, a subtle luster effect was applied to the night sky, bringing even more attention to the uniqueness of JORNAY PM’s nighttime dosing.
AbelsonTaylor Team:
Andy McAfee, SVP, Creative Director
Marissa Ori, Creative Director
Kevin Kustra, Creative Director
Michael North, Art Supervisor
