After a year of watershed growth in 2020, Calcium has continued that dynamic expansion in 2021, adding significantly to its client roster, staffing, and revenue. The agency remains focused on delivering essential nourishment for brands, clients, employees, and its own culture—resulting in healthy growth in all areas of agency activity. And that growth has helped Calcium earn the title of the PM360 Trailblazer Awards Advertising Agency of the Year for the third year in a row.
Given the exceedingly rapid pace of technological change, Calcium is wired to be on the leading edge of that change, constantly providing its people and clients with the latest data and tools for strengthening insights, optimizing engagement, and maximizing market impact.
Calcium strongly embraces the notion that its people—and their talent—are its most valuable resource. Calcium therefore cultivates a culture of constant learning, skills advancement, and leadership development in its people.
Ultimately, nourishment is about making things grow and thrive. This applies to the clients and brands Calcium is privileged to serve. It also applies to the people of Calcium. The agency is committed to providing an environment—even virtually—that stimulates individuality, creativity, and personal growth.
One important way Calcium nourishes its people is by creating a work environment that’s open, honest, and accepting, that encourages the free expression of different ideas, experiences, and points of view. This attitude is reflected in the agency’s core values of commitment, integrity, and respect. By honoring each person’s unique voice and contribution, Calcium nourishes not only the person but also the talent. And that’s good for everyone.
Calcium is strongly committed to upholding its core values of commitment, integrity, and respect—both internally and toward the wider world. Calcium actively supports employee involvement in a number of socially responsible initiatives, both locally and on the national or even global level. And, given its emphasis on the value of nourishment, Calcium continues to support the Great American Milk Drive in its important work improving nutrition for individuals and communities in need.
The essence of Calcium is nourishment. Nourishment of their clients and their brands, of their own extraordinary people, and of society and the wider world. Calcium nourishes through the richness of their ideas and innovations as well as through a caring and compassionate workplace.