No Time to Wait (Bristol Myers Squibb-Pfizer Alliance, Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry)
2020 was an uncertain time and many individuals experiencing symptoms of conditions like atrial fibrillation or deep vein thrombosis (DVT)/pulmonary embolism (PE) weren’t visiting their doctors. This meant that a number of symptomatic undiagnosed AFib and DVT/PE patients may have been at risk of having potentially serious or life-threatening events.
No Time to Wait’s multichannel campaign—spanning TV, radio, digital, paid and organic social media, PR, and point of care—collaborated with real doctors, to create visually compelling creative conveying genuine concern and stressing the importance of seeking medical attention for these patients.
Since its launch in October 2020, the No Time to Wait campaign has elevated awareness of the symptoms of these conditions, and it has succeeded in encouraging those who experienced symptoms to seek medical care—truly helping patients in a meaningful way.
