Angela Guh, Senior Marketing Manager, U.S. Oncology, Amgen
Multiple myeloma is the second most common blood cancer in the U.S. yet is the most common blood cancer among African Americans. Furthermore, in 2014, African Americans represent 20% of new cases, yet only make up 8% of patients in clinical trials.
Angela Guh is committed to addressing this, as well as other health disparity gaps within the African American community. To educate healthcare professionals and patients, she spearheaded the 2020 launch of the “Even the Odds” campaign.
Even the Odds highlights racial disparities in prevalence and treatment, drives the urgency to learn more about high-risk factors, and empowers patients to become better advocates. Learning about the latest myeloma treatments is one way patients can “even the odds.”
Angela harnessed the expertise of Amgen’s Black Employee Network (ABEN) as part of broader corporate-wide Diversity, Inclusion & Belonging initiatives behind this campaign to gain valuable insights that helped validate content prior to launch. The result is a campaign that includes web, digital, video, audio, field sales, community-driven healthcare events, and HCP communications, as well as a robust social media presence on LinkedIn and Twitter.
In the first 45 days, the campaign reached over six million YouTube users and drove thousands of visitors to www.icaneventheodds.com, where audiences can learn more and explore various actions they can take to combat multiple myeloma.
Her strategic contributions and continued persistence navigating internal challenges led to the launch of an innovative, high-impact campaign that is sure to create greater healthcare equity for all.