EYSUVIS, “MYEYSUVIS” (Kala Pharmaceuticals, QBFox Healthcomm)
The innovative Dry Eye Disease (DED) campaign from EYSUVIS centered around “Droppy,” a stylized blue eyedrop character (based on the EYSUVIS logo) who delivers knowledgeable and reassuring information to patients. As well, “Droppy” shows how EYSUVIS can provide the kind of relief these patients have never seen or experienced before. The character confidently teaches patients about DED and gives them the tools and language to speak with their eye care providers (ECPs) about treatment.
Although the campaign kicked off in the height of the pandemic, more patients than expected are visiting the site, downloading resources, and visiting their ECPs armed with powerful information.