While 2018 may be behind us, we at PM360 are not done with the year quite yet. Back in November, we posted all of the entries we received for our 2018 Pharma Choice Awards on our website. Now in its 10th year, this annual competition lets the industry decide what they see as the best healthcare creative from the past year. We let the industry vote on their favorite campaigns in each of our categories over the course of a month. And now, we are pleased to announce the winners, as chosen by you.
More than 7,000 total votes were cast across the 14 categories, which include Animal Health, App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. As always, we recognize the top three vote getters in each category as the Gold, Silver, and Bronze winners.
Additionally, the top three vote getters overall get to grace our cover (which you can see above) as an extra bonus for having the most popular campaigns from 2018. This year, that honor goes to Elevate Healthcare and DePuy Synthes for their “A World of Plating Solutions” Professional Campaign winner, Concentric Health Experience and Sage Therapeutics for their Silence Sucks DTC/DTP campaign, and AbelsonTaylor and Avanos for their “COOLIEF* Commercial” in the Video category.
Congratulations to all of this year’s winners! Your arresting visuals, captivating copy, and innovative ideas resonated not only with your target audiences, but also with your colleagues. So, take one last look back at the best from 2018, and use these inspiring works to help you come up with even better ideas for the new year.
This year’s PM360 Pharma Choice winners are: