While 2018 may be behind us, we at PM360 are not done with the year quite yet. Back in November, we posted all of the entries we received for our 2018 Pharma Choice Awards on our website. Now in its 10th year, this annual competition lets the industry decide what they see as the best healthcare creative from the past year. We let the industry vote on their favorite campaigns in each of our categories over the course of a month. And now, we are pleased to announce the winners, as chosen by you.

More than 7,000 total votes were cast across the 14 categories, which include Animal Health, App, Consumer Website, DTC/DTP, Multichannel, Philanthropic, Professional Campaign, Professional Website, Sales Aid, Self-promotion, Social Media, Unbranded, Variety, and Video. As always, we recognize the top three vote getters in each category as the Gold, Silver, and Bronze winners.

Additionally, the top three vote getters overall get to grace our cover (which you can see above) as an extra bonus for having the most popular campaigns from 2018. This year, that honor goes to Elevate Healthcare and DePuy Synthes for their “A World of Plating Solutions” Professional Campaign winner, Concentric Health Experience and Sage Therapeutics for their Silence Sucks DTC/DTP campaign, and AbelsonTaylor and Avanos for their “COOLIEF* Commercial” in the Video category.

Congratulations to all of this year’s winners! Your arresting visuals, captivating copy, and innovative ideas resonated not only with your target audiences, but also with your colleagues. So, take one last look back at the best from 2018, and use these inspiring works to help you come up with even better ideas for the new year.

This year’s PM360 Pharma Choice winners are:

Animal Health

2018 Pharma Choice Animal Health Bronze Winner Stephens & Associates and American Regent Animal Health

2018 Pharma Choice Animal Health Silver Winner Saatchi & Saatchi Wellness, New York and Best Friends Animal Society

2018 Pharma Choice Animal Health Gold Winner SCOUT Marketing and KindredBio

App

2018 Pharma Choice App Bronze Winner MNG Health

2018 Pharma Choice App Silver Winner Klick Health and Boston Children’s Hospital

2018 Pharma Choice App Gold Winner Intouch Solutions and Regeneron

Consumer Website

2018 Pharma Choice Consumer Website Bronze Winner Calcium and Bristol-Myers Squibb

2018 Pharma Choice Consumer Website Silver Winner AbelsonTaylor and Avanos

2018 Pharma Choice Consumer Website Gold Winner MicroMass Communications, Sanofi Genzyme, and Regeneron

DTC/DTP

2018 Pharma Choice DTC/DTP Bronze Winner MicroMass Communications and Tesaro

2018 Pharma Choice DTC/DTP Silver Winner The Bloc and Novartis

2018 Pharma Choice DTC/DTP Gold Winner Concentric Health Experience and Sage Therapeutics

Multichannel

2018 Pharma Choice Multichannel Bronze Winner DiD, Propeller Communications, and Novartis

2018 Pharma Choice Multichannel Silver Winner ICON plc and Sage

2018 Pharma Choice Multichannel Gold Winner Intouch Solutions and Regeneron

Philanthropic

2018 Pharma Choice Philanthropic Bronze Winner Entrée Health and Coverage Coalition

2018 Pharma Choice Philanthropic Silver Winner Avant Healthcare and JDRF/Indiana

2018 Pharma Choice Philanthropic Gold Winner AbelsonTaylor and Heifer International

Professional Campaign

2018 Pharma Choice Professional Campaign Bronze Winner Biolumina and Novartis Pharmaceuticals

2018 Pharma Choice Professional Campaign Silver Winner Concentric Health Experience and Mist Pharmaceuticals

2018 Pharma Choice Professional Campaign Gold Winner Elevate Healthcare and DePuy Synthes

Professional Website

2018 Pharma Choice Professional Website Bronze Winner RevHealth and Tetraphase Pharmaceuticals

2018 Pharma Choice Professional Website Silver Winner ICON plc and Neurocrine

2018 Pharma Choice Professional Website Gold Winner Calcium and Genentech

Sales Aid

2018 Pharma Choice Sales Aid Bronze Winner DiD, Propeller Communications, and Novartis

2018 Pharma Choice Sales Aid Silver Winner Evoke and Theravance Biopharma

2018 Pharma Choice Sales Aid Gold Winner Confideo Labs, Xavier Creative House, and Janssen Pharmaceuticals

Self-promotion

2018 Pharma Choice Self-Promotion Bronze Winner Excitant Healthcare Advertising

2018 Pharma Choice Self-Promotion Silver Winner Skipta

2018 Pharma Choice Self-Promotion Gold Winner Dudnyk

Social Media

2018 Pharma Choice Social Media Bronze Winner Cadient, a Cognizant Company and Incyte

2018 Pharma Choice Social Media Silver Winner The Bloc and Novartis

2018 Pharma Choice Social Media Gold Winner AbelsonTaylor and Vericel

Unbranded

2018 Pharma Choice Unbranded Bronze Winner NAVICOR and Celgene Corporation

2018 Pharma Choice Unbranded Silver Winner Concentric Health Experience and Sage Therapeutics

2018 Pharma Choice Unbranded Gold Winner Klick Health and Novartis Pharmaceuticals

Variety

2018 Pharma Choice Variety (Interactive Conference Experience) Bronze Winner JUICE Pharma Worldwide and Merck

JUICE Pharma Worldwide Merck Merck Pneumococcal Past, Present, and Future Augmented Reality Conference Experience To create this experience, the team …

2018 Pharma Choice Variety (Integrated Campaign) Silver Winner The Bloc and SARDAA

The Bloc SARDAA – Schizophrenia and Related Disorders Alliance of America Hearing Voices of Support Schizophrenia is an extremely isolating …

2018 Pharma Choice Variety (Interactive Tool and Podcast Series) Gold Winner HCB Health and Mitsubishi Tanabe Pharma America

HCB Health Mitsubishi Tanabe Pharma America ALSPathways Interactive Tool and Podcast Series The ALSFRS-R Interactive Symptom Tool was designed to …

Video

2018 Pharma Choice Video Bronze Winner Avant Healthcare and AMAG Women’s Health

2018 Pharma Choice Video Silver Winner Intouch Solutions and Regeneron

2018 Pharma Choice Video Gold Winner AbelsonTaylor and Avanos

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