2018 Pharma Choice Multichannel Silver Winner ICON plc and Sage

ICON plc

Sage

Disease Awareness Campaign

Postpartum depression (PPD) is the most common complication of childbirth. To help raise awareness of PPD, and provide relevant information to formulary decision makers, Sage Therapeutics developed a series of three supplements each focusing on a different stakeholder: Patients, Healthcare Professionals, and Payers. The series was distributed in payer journals.

Agency Team:

VP, Client Engagement: Parker Jones
Account Supervisor: Brendon Gildea
Account Executive: Kristen Mcaloon
Project Manager: Patricia Cortese
Creative Director: Dana Matas
Copywriter: Noreen Lynch
Editor: Jen Zorger
Interactive Developer: Philip Denlinger

Client Team:

Sr. Director & Head, Payer Marketing: John Hermanek
Manager, Payer Marketing: Jaanai Babb
Sr. Director, Patient Advocacy: Marjorie Stewart-Hart
Sr. Medical Director, Medical Affairs: Christine Clemson
Sr. Corporate Counsel, Legal: Greg Shiferman
Director, Regulatory Affairs: Mary Kuskin

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