2018 Pharma Choice Animal Health Silver Winner Saatchi & Saatchi Wellness, New York and Best Friends Animal Society

Saatchi & Saatchi Wellness, New York

Best Friends Animal Society

The Cat Rap

To increase cat adoption, we utilized the most popular animal on the internet by creating a rap song and video. The lyrics drive home that Cats Only Live Once featuring cats moving to a “cool” beat. The Cat Rap. Because cats having nine lives is a load of crap.

Agency Team:

Chief Creative Officer: Kathy Delaney
Creative Director, Writer: Sharon Howard-Butler
Associate Creative Director, Art: Greg Simpson
Creative Director: Carol Fiorino
Executive Producer: Chuck Kinsinger
Imagery: Lori Levine, Key Account Executive, Getty Images
Music: Duotone Audio Group
Composer: Jordan Lieb
Executive Producer: Ross Hopman
Vocals: Jason Williams
Editor: John Maloney
Account Director: Stephanie Vano
Account Supervisor: Katy Marrs

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