2018 Pharma Choice DTC/DTP Bronze Winner MicroMass Communications and Tesaro

MicroMass Communications, Inc.

Tesaro

ZEJULA My Way Patient Support Program

The ZEJULA My Way Patient Support RM program reinforces the empowered spirit of the I’ll Start Something patient campaign. The program uses an integrated, multichannel strategy to make resources, tools, and information accessible to patients whenever and however they need them throughout treatment.

Agency Team:

Project Manager: Cass Christen
Senior Art Director: Isaac Collar
Group Associate Creative Director: Greg Dosmann
Vice President, Group Account Director: Amber Eaton
Group Associate Creative Director: Ashley Jones
Senior Behavioral Copywriter: Johnny Knight
Senior Digital Strategist: Steve Laster
Senior Account Executive: Taylor Manzo
Account Director: Kristen Maynard
Senior Strategist: Kristine Ryneska
Lead Behaviorist, Innovation and Practice: Meredith Terry

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