2018 Pharma Choice Social Media Gold Winner AbelsonTaylor and Vericel

AbelsonTaylor

Vericel

MACI Social Media Campaign

Dara Torres, five-time Olympic swimmer and fitness expert, is the driving force behind the It’s Your Move campaign. Dara came back from knee pain with MACI knee cartilage repair. Now, she’s challenging our target audience to make their comeback with MACI. Using striking black-and-white imagery with splashes of MACI yellow motion lines, the campaign is dramatic and kinetic.

Agency Team:

SVP, Creative Director: Andy McAfee
Creative Director: Kevin Kustra
Creative Director: Caren Spigland
Art Director: Kelsey Bailey
Senior Art Director: Theo Hild
Copy Supervisor: Arman Khavari
Copy Supervisor: Ashley Sprowl

Ads

You May Also Like

PM360 2019 Trailblazer Awards Marketer of the Year Debra Hagan

Debra Hagan, Director of CNS Marketing at Allergan “An amazing natural born leader.” That’s ...

Pharma-Driven Connected-Device Platforms Moving Beyond Sci-Fi

Data collection, and interconnected devices and platforms, are helping patients throughout their journey every ...

More Data, More Problems, More Potential

In about five years, we can expect a 10-fold increase in total data creation, ...