2018 Pharma Choice Social Media Gold Winner AbelsonTaylor and Vericel

AbelsonTaylor

Vericel

MACI Social Media Campaign

Dara Torres, five-time Olympic swimmer and fitness expert, is the driving force behind the It’s Your Move campaign. Dara came back from knee pain with MACI knee cartilage repair. Now, she’s challenging our target audience to make their comeback with MACI. Using striking black-and-white imagery with splashes of MACI yellow motion lines, the campaign is dramatic and kinetic.

Agency Team:

SVP, Creative Director: Andy McAfee
Creative Director: Kevin Kustra
Creative Director: Caren Spigland
Art Director: Kelsey Bailey
Senior Art Director: Theo Hild
Copy Supervisor: Arman Khavari
Copy Supervisor: Ashley Sprowl

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