VIBATIV Core Visual Aid
The VIBATIV campaign needed to break free from the mold of the anti-infective space and create something attention-getting without sacrificing credibility or relevance. The new VIBATIV campaign blends metaphorical elements with anatomical accuracy while boosting product performance. It occupies a unique place and exhibits both stopping power and clinical relevance.
Client Lead: Brian Marisch
Senior Project Manager: Jenny McAdams
Art Director: Ali Stackpole
Senior Copywriter: Liz Bradley