2018 Pharma Choice Sales Aid Silver Winner Evoke and Theravance Biopharma

Evoke

Theravance Biopharma

VIBATIV Core Visual Aid

The VIBATIV campaign needed to break free from the mold of the anti-infective space and create something attention-getting without sacrificing credibility or relevance. The new VIBATIV campaign blends metaphorical elements with anatomical accuracy while boosting product performance. It occupies a unique place and exhibits both stopping power and clinical relevance.

Agency Team:

Client Lead: Brian Marisch
Senior Project Manager: Jenny McAdams
Art Director: Ali Stackpole
Senior Copywriter: Liz Bradley

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