The COOLIEF* website aimed to spread awareness of a lesser known and highly beneficial treatment for chronic pain due to osteoarthritis. Avanos also wanted their site to help qualified patients find a COOLIEF* trained specialist nearby—and drive appointments for the COOLIEF* procedure.
SVP, Creative Director: Noah Lowenthal
Creative Director: Eric Pernod
Creative Director: Ayubu Azizi
Art Supervisor: Steph Krout
Copy Supervisor: Jeff Baffico