2018 Pharma Choice Professional Website Gold Winner Calcium and Genentech

Calcium

Genentech

Help put colorectal cancer behind us

LoveYourColon.org was developed to change the dialogue on colorectal cancer screening and motivate action. Serving as the primary gateway to communications, LoveYourColon.org seamlessly brings the topic of colorectal cancer screening and awareness into the mainstream. Since the inception of this initiative, screening rates have increased dramatically, translating to many saved lives.

Agency Team:

SVP, Creative Director, Copy: Debra Young
VP, Creative Director, Art: Jeff Scott
VP, Director Digital Services: Steve Britton
Managing Partner, Chief Strategic Officer: Garth McCallum-Keeler
Partner, Chief Client Officer: Melissa Morrow

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