2018 Pharma Choice DTC/DTP Gold Winner Concentric Health Experience and Sage Therapeutics

Concentric Health Experience

Sage Therapeutics

Silence Sucks

The creative strategy behind “Silence Sucks” was to sensitively illustrate the painful internal conflict of postpartum depression—wanting to be a happy, “perfect” mother but experiencing intense feelings of sadness, guilt, and anxiety, all of which make speaking up difficult. “Silence Sucks” perfectly captures the raw emotion of this disease—truly shattering the silence surrounding the condition that affects so many of the women we know and love.

Kathryn Black (copy) and JungYeon Woo (art direction), the creatives behind the original campaign concept.

Agency Team:

Senior Art Director: JungYeon Woo
Senior Copywriter: Kathryn Black
VP, Associate Creative Director, Art: Arsen Gurabardhi
SVP, Client Service Director: Kristina Teng

Client Team:

Associate Director, HCP Marketing: Mary Malito
VP, Medical Affairs: Ryan Arnold

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