2018 Pharma Choice Animal Health Bronze Winner Stephens & Associates and American Regent Animal Health

Stephens & Associates

American Regent Animal Health

“Mobility Makes Life Remarkable”

Veterinarians have prescribed Adequan® Canine (polysufated glycosaminoglycan) for dogs with osteoarthritis (OA) for 20+ years. With growing competition in a crowded category, American Regent Animal Health tapped Stephens & Associates to create a multi-faceted campaign that would motivate veterinarians to rethink mobility in dogs and renew their use of Adequan Canine.

Agency Team:

Chief Creative Officer: Jennifer Brocker
Account Supervisor: Dave Hill
DVM, Medical Director: Pat Thomblison
Senior Copywriter: Donna Stone
Senior Art Director: Anita Hawk-Henry
Production Manager: Carol Stuart
Digital Strategist: Michelle Gray

Client Team:

Vice President, Commercial Operations: Joel Steckler
Head of Commercial Development: Andrew Ferrigno
Brand Manager: Elaine May
Web Programmer, IT: Marc Boyazi

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