2018 Pharma Choice Animal Health Gold Winner SCOUT Marketing and KindredBio

SCOUT Marketing

KindredBio

Mirataz® (mirtazapine transdermal ointment) “Fred” Launch Campaign

In Q2 2018, the FDA approved Mirataz, a transdermal ointment for the management of weight loss in cats. With a multichannel approach that included a vet detailer, cat owner brochure, website, and digital media, this feisty campaign spoke volumes to veterinarians and cat owners who struggle with the near-impossible task of giving oral medication to a cat who refuses to eat.

Agency Team:

Principal, President of Healthcare: Raffi Siyahian
Senior Vice President, Director of Client Services: Trigg Brekke
Vice President, Management Creative Director: Michelle Tucker
Group Creative Director: Lawrence Lee
Associate Creative Director: Chris Belford
Senior Copywriter: Veronika Dufour
Art Director: Adam Gall
Senior Project Manager: Jed Gremmler
Managing Editor: Miriam Seva

Client Team:

Associate Director, Brand Strategy: Beckie Peskin
Senior Manager, Brand Strategy: Suzanne Doris
Logo Design Consultant: Elizabeth Rhodes
Associate Director, Digital Marketing: Alison Morgan
Senior Director, Commercial: Jenna Hahn

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