2018 Pharma Choice Animal Health Gold Winner SCOUT Marketing and KindredBio

SCOUT Marketing

KindredBio

Mirataz® (mirtazapine transdermal ointment) “Fred” Launch Campaign

In Q2 2018, the FDA approved Mirataz, a transdermal ointment for the management of weight loss in cats. With a multichannel approach that included a vet detailer, cat owner brochure, website, and digital media, this feisty campaign spoke volumes to veterinarians and cat owners who struggle with the near-impossible task of giving oral medication to a cat who refuses to eat.

Agency Team:

Principal, President of Healthcare: Raffi Siyahian
Senior Vice President, Director of Client Services: Trigg Brekke
Vice President, Management Creative Director: Michelle Tucker
Group Creative Director: Lawrence Lee
Associate Creative Director: Chris Belford
Senior Copywriter: Veronika Dufour
Art Director: Adam Gall
Senior Project Manager: Jed Gremmler
Managing Editor: Miriam Seva

Client Team:

Associate Director, Brand Strategy: Beckie Peskin
Senior Manager, Brand Strategy: Suzanne Doris
Logo Design Consultant: Elizabeth Rhodes
Associate Director, Digital Marketing: Alison Morgan
Senior Director, Commercial: Jenna Hahn

Ads

You May Also Like

Be a Better Sleeper

When it comes to overall health, sleeping right should be a top priority. However, ...

A Calling—And a Mission—to Help Patients

PM360 asks Tim Mayleben, CEO of Esperion what motivates him in the face of ...

ELITE 2020 Launch Expert Nicole Ramocki of PRECISIONscientia

Nicole Ramocki Vice President, Group Account Director PRECISIONscientia (formerly ETHOS Health Communications) Launching Never ...