Confideo Labs and Xavier Creative House
Janssen Pharmaceuticals
TREMFYA Mixed-Media VR Episodes – LIVE IN MY SKIN
Janssen teamed up with Confideo Labs and Xavier Creative House to deploy premium portable VR kits comprising an emotional and informative VR video series, LIVE IN MY SKIN, to their national field force.
The initiative successfully evoked physician empathy, emotion, and sympathy, while visually and viscerally demonstrating the TREMFYA superior skin clearance and therapeutic longevity data.
Confideo Labs Team:
Founder & CEO: Mike Marett
Head of Product & Technology: Matt Irwin
Creative & Technical Director: Chad Capeland
Senior Account Manager: Cristina Spano
Head of Strategy & Partnerships: Andrew Burns
Xavier Creative House Team:
CEO: Sunny White
VP Brand Planning & Strategy: Heather Hunt
Senior Project Manager: Lauren Taveroni
Janssen Pharmaceuticals Team:
Product Manager: Kelly Giuffrida
Group Product Director: Justin McDonnell
District Manager: Davonnetrae Garret
