2018 Pharma Choice Sales Aid Gold Winner Confideo Labs, Xavier Creative House, and Janssen Pharmaceuticals

Confideo Labs and Xavier Creative House

Janssen Pharmaceuticals

TREMFYA Mixed-Media VR Episodes – LIVE IN MY SKIN

Janssen teamed up with Confideo Labs and Xavier Creative House to deploy premium portable VR kits comprising an emotional and informative VR video series, LIVE IN MY SKIN, to their national field force.

The initiative successfully evoked physician empathy, emotion, and sympathy, while visually and viscerally demonstrating the TREMFYA superior skin clearance and therapeutic longevity data.

Left to right: Cristina Spano (Confideo), Sunny White (Xavier), Matt Irwin (Confideo), Kelly Giuffrida (Janssen), Mike Marett (Confideo), Davonnetrae Garret (Janssen), Justin McDonnell (Janssen), and Lauren Taveroni (Xavier).

Confideo Labs Team:

Founder & CEO: Mike Marett
Head of Product & Technology: Matt Irwin
Creative & Technical Director: Chad Capeland
Senior Account Manager: Cristina Spano
Head of Strategy & Partnerships: Andrew Burns

Xavier Creative House Team:

CEO: Sunny White
VP Brand Planning & Strategy: Heather Hunt
Senior Project Manager: Lauren Taveroni

Janssen Pharmaceuticals Team:

Product Manager: Kelly Giuffrida
Group Product Director: Justin McDonnell
District Manager: Davonnetrae Garret

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