2018 Pharma Choice DTC/DTP Silver Winner The Bloc and Novartis

The Bloc


PROMACTA Pediatric Starter Kit

This pediatric patient starter kit gives patients and caregivers facing chronic ITP the tools they need to manage living with ITP. The kit is school-inspired and housed in a backpack-style folder to make it both friendly and familiar to the audience.

Agency Team:

Account Director: Liz Phillips
Project Manager: Claudia Palmer
Writer: David Stemler
Creative Director: Brit Till
Art Director: Aaron Sidorov
Art Director: Chloe Kramer


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