2018 Pharma Choice Consumer Website Bronze Winner Calcium and Bristol-Myers Squibb

Calcium

Bristol-Myers Squibb

It’s Time To Fight Back

After years of lifestyle-based consumer creative, ORENCIA needed a bold new look and inspiring new idea to stand out in an ever-crowding category. This campaign was developed to meet this need. It promises people living with RA the chance to finally take control of their chronic, progressive disease before joint damage becomes permanent.

Agency Team:

SVP, Creative Director, Copy: Chris Hatton
Senior Art Director: Kim Smith
Associate Art Director: Sara Pomykacz
VP, Director Digital Services: Steve Britton
SVP, Management Director: Kelli Gibbs
Senior Account Executive: Elizabeth Hathaway

Ads

You May Also Like

2017 Pharma Choice Bronze Self-Promotion

Elevate Welcome to the Jungle It is time that someone stepped up to help ...

ELITE 2019 Disrupter Dwight Williams of Genentech

Dwight Williams Team Lead, National Account Marketing, BioOncology, GIO & IMPACT Business Units Genentech ...

2017 Pharma Choice Gold Social Media

Klick Health and McCann HumanCare Takeda Pharmaceuticals and Lundbeck USA Lighter Blue Lighter Blue, ...