Calcium
Bristol-Myers Squibb
It’s Time To Fight Back
After years of lifestyle-based consumer creative, ORENCIA needed a bold new look and inspiring new idea to stand out in an ever-crowding category. This campaign was developed to meet this need. It promises people living with RA the chance to finally take control of their chronic, progressive disease before joint damage becomes permanent.
Agency Team:
SVP, Creative Director, Copy: Chris Hatton
Senior Art Director: Kim Smith
Associate Art Director: Sara Pomykacz
VP, Director Digital Services: Steve Britton
SVP, Management Director: Kelli Gibbs
Senior Account Executive: Elizabeth Hathaway
