2018 Pharma Choice Unbranded Gold Winner Klick Health and Novartis Pharmaceuticals

Klick Health

Novartis Pharmaceuticals

The Wrestler

By casting aside the old pharma marketing playbook using humor and a tiny, trash-talking professional wrestler wreaking havoc on a large gut, the campaign disarms the embarrassing topic of gastrointestinal (GI) issues and motivates people with unresolved GI issues to look into new diagnoses.

Left to right: Joan Bercovitz, Managing Director, Klick Health; Jessica Hayes, Director, NET Marketing, Novartis Oncology; Eric Presman, Group Account Director, Klick Health; and Vanessa Thirion-Cullity, Executive Director, NET Marketing, Novartis Oncology.

Agency Team:

Chief Creative Officer, New York: Elliot Langerman
Art/Copy: Mark Schruntek
Art/Copy: Lee Seidenberg
Art/Copy: Anthony Dicarolis
Art: Samantha Quiles
Senior Producer: Brian Schierman
Sr. Account Director: Eric Pressman
VP, Brand Strategy: Alexis Penty
Sr. Project Manager: Klayton Kyle
Sr. Project Manager: Michelle Hope
Senior Strategist: Rachel Affoo
Art: Sam Astigarraga
Web Developer: Jordan Weir
Associate Technical Director: Jessica Kot
Quality Assurance Specialist: Shoaib Iqbal
Medical Editor: Markus Kuksis
Web Developer: Simon Proudfoot
Quality Assurance Specialist: Ricardo Neira
VP, Group Account Director: Joan Bercovitz
VP, Program Director: Leslie Doyle

Client Team:

Executive Director, NET Marketing: Vanessa Thirion-Cullity
Director, NET Marketing:  Jessica Hayes

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