Klick Health
Novartis Pharmaceuticals
The Wrestler
By casting aside the old pharma marketing playbook using humor and a tiny, trash-talking professional wrestler wreaking havoc on a large gut, the campaign disarms the embarrassing topic of gastrointestinal (GI) issues and motivates people with unresolved GI issues to look into new diagnoses.
Agency Team:
Chief Creative Officer, New York: Elliot Langerman
Art/Copy: Mark Schruntek
Art/Copy: Lee Seidenberg
Art/Copy: Anthony Dicarolis
Art: Samantha Quiles
Senior Producer: Brian Schierman
Sr. Account Director: Eric Pressman
VP, Brand Strategy: Alexis Penty
Sr. Project Manager: Klayton Kyle
Sr. Project Manager: Michelle Hope
Senior Strategist: Rachel Affoo
Art: Sam Astigarraga
Web Developer: Jordan Weir
Associate Technical Director: Jessica Kot
Quality Assurance Specialist: Shoaib Iqbal
Medical Editor: Markus Kuksis
Web Developer: Simon Proudfoot
Quality Assurance Specialist: Ricardo Neira
VP, Group Account Director: Joan Bercovitz
VP, Program Director: Leslie Doyle
Client Team:
Executive Director, NET Marketing: Vanessa Thirion-Cullity
Director, NET Marketing: Jessica Hayes
