2018 Pharma Choice Consumer Website Gold Winner MicroMass Communications, Sanofi Genzyme, and Regeneron

MicroMass Communications, Inc.

Sanofi Genzyme and Regeneron

Asthma Insider

Persistent Asthma Deserves Persistent Care

Asthma Insider is a comprehensive disease-state awareness CRM program. Active-learning tools help patients reconsider how they are living their life with asthma and to ultimately seek a more productive conversation with their healthcare provider. Asthma Insider incorporates interactivity, unique imagery, and easy-to-comprehend content to keep users engaged.

Front row: Kate Schabot and Leiana Henson. Back row: Kyle Davis, Andi Weiss, Bonnie Overton, Amber Eaton, Katie King, and Mark Matthews.

Agency Team:

Account Director: Kyle Davis
Vice President, Group Account Director: Amber Eaton
Senior Art Director: Leiana Henson
Editor: Katie King
Senior Strategist: Mark Matthews
Group Associate Creative Director: Bonnie Overton
Senior Behavioral Copywriter: Kate Schabot
Lead Behaviorist, Innovation and Practice: Andi Weiss

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