MicroMass Communications, Inc.
Sanofi Genzyme and Regeneron
Asthma Insider
Persistent Asthma Deserves Persistent Care
Asthma Insider is a comprehensive disease-state awareness CRM program. Active-learning tools help patients reconsider how they are living their life with asthma and to ultimately seek a more productive conversation with their healthcare provider. Asthma Insider incorporates interactivity, unique imagery, and easy-to-comprehend content to keep users engaged.
Agency Team:
Account Director: Kyle Davis
Vice President, Group Account Director: Amber Eaton
Senior Art Director: Leiana Henson
Editor: Katie King
Senior Strategist: Mark Matthews
Group Associate Creative Director: Bonnie Overton
Senior Behavioral Copywriter: Kate Schabot
Lead Behaviorist, Innovation and Practice: Andi Weiss
