2018 Pharma Choice Variety (Interactive Tool and Podcast Series) Gold Winner HCB Health and Mitsubishi Tanabe Pharma America

HCB Health

Mitsubishi Tanabe Pharma America

ALSPathways Interactive Tool and Podcast Series

The ALSFRS-R Interactive Symptom Tool was designed to be easily navigated by patients with limited mobility and deliver personalized disease management tips based on 250 million possible combinations. The podcasts were developed to provide bite-size chunks of easily digestible, engaging content delivered by an ALS caregiver who’s seen it all.

Back Row: James Hilton and Slade Seaholm. Middle row, seated: Amy Hansen, Kerri Lucarelli, Susan Dore, and Harry Stavrou. Front row, seated: Sophia Liu, Ann Marie Carrier, and Joseph Guilin.

Agency Team:

SVP, Creative Director: Amy Hansen
Group Account Supervisor: Kerri Lucarelli
Senior Art Buyer/Producer: Susan Dore
VP, Digital Services: Harry Stavrou
Junior Copywriter: James Hilton
Senior Art Director: Slade Seaholm
Junior Digital Designer/Social Media Coordinator: Sophia Liu
Director of User Experience: Ann Marie Carrier
Junior Art Director: Joseph Guilin

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