2018 Pharma Choice Multichannel Bronze Winner DiD, Propeller Communications, and Novartis

DiD and Propeller Communications

Novartis

Complete Patient Approach

To expand the psoriasis dialogue beyond skin clearance, the COSENTYX® Team pioneered the Complete Patient Approach multichannel campaign. Surrounding HCPs with in-depth disease messages, the campaign convinced HCPs to reassess their treatment algorithm and elevate COSENTYX to the top of their consideration set for treating moderate-to-severe plaque psoriasis.

DiD Team:

Founding Partner: Peter Kenney
Managing Partner: Elyse Cole
SVP, Medical and Scientific Director: Michael Golub, MD
Creative Director: David Hackett
VP, Creative Design Principal: Jonathan Burrows
Senior Director, Strategy: Terri Foreman
Account Supervisor: Natalie Cuttic
Senior Account Executive: Natalie Miller
Account Executive: Jenna Hopkins
Senior Director, Project Management: Lindsay Dearing

Propeller Communications Team:

Founder/President: Charlie Flax
Account Director: Katie Mays
Director, Digital Strategy: Heather Hoy

Client Team:

Executive Director of Dermatology: Rhonda Peebles
Director of HCP Marketing & Promotions: Tiffany Crawford
HCP Intern: Mary Chen
Director of Professional Relations: Troy Fulmore
Associate Director of Peer to Peer: Kim Evanyo
Conventions Marketing: Celine LaFratte
Associate Director Consumer: Chrystie Yodice

Ads

You May Also Like

ELITE 2019 Disrupter Alisa Shakarian of Cambridge BioMarketing

Alisa Shakarian Head of Experience and Artistry Cambridge BioMarketing Showstopping Art Installations All creative ...

PM360 2018 Innovative Strategy Professional Audience Targeting from Publicis Health Media

Professional Audience Targeting Publicis Health Media Alison McConnell, Chief Marketing Officer alison.mcconnell@publicishealthmedia.com Targeting HCPs ...