DiD and Propeller Communications
Novartis
Complete Patient Approach
To expand the psoriasis dialogue beyond skin clearance, the COSENTYX® Team pioneered the Complete Patient Approach multichannel campaign. Surrounding HCPs with in-depth disease messages, the campaign convinced HCPs to reassess their treatment algorithm and elevate COSENTYX to the top of their consideration set for treating moderate-to-severe plaque psoriasis.
DiD Team:
Founding Partner: Peter Kenney
Managing Partner: Elyse Cole
SVP, Medical and Scientific Director: Michael Golub, MD
Creative Director: David Hackett
VP, Creative Design Principal: Jonathan Burrows
Senior Director, Strategy: Terri Foreman
Account Supervisor: Natalie Cuttic
Senior Account Executive: Natalie Miller
Account Executive: Jenna Hopkins
Senior Director, Project Management: Lindsay Dearing
Propeller Communications Team:
Founder/President: Charlie Flax
Account Director: Katie Mays
Director, Digital Strategy: Heather Hoy
Client Team:
Executive Director of Dermatology: Rhonda Peebles
Director of HCP Marketing & Promotions: Tiffany Crawford
HCP Intern: Mary Chen
Director of Professional Relations: Troy Fulmore
Associate Director of Peer to Peer: Kim Evanyo
Conventions Marketing: Celine LaFratte
Associate Director Consumer: Chrystie Yodice
