The Unifying Effect
The Unifying Effect is the expression of our core belief: The success of healthcare brands, especially rare or specialty-focused, relies on an equal appreciation of HCP and patient audiences—uniting them through empathy, understanding, and shared responsibility. It’s at the heart of everything we do, and absolutely essential for brands to thrive in today’s landscape.
EVP, Creative Director: Laurie Bartolomeo
EVP, Creative Producer: John Kemble
Director of Creative Operations: Whitney Bender
Group Copy Supervisor and Content Strategist: Jessica Corcoran