2018 Pharma Choice Professional Campaign Silver Winner Concentric Health Experience and Mist Pharmaceuticals

Concentric Health Experience

Mist Pharmaceuticals

High-5

This campaign focuses on “High-5”—high selectivity for PDE5, the protein that causes erectile dysfunction—as the key clinical advantage of Stendra. Creatively, this was showcased with powerful close-up photos of a couple’s hands interlocking passionately during sex, candidly depicting the success men can achieve with Stendra. “High-5” challenged the norm of ED advertising by combining provocative images with the clinical substance needed to make a splash in today’s market.

Agency Team:

SVP, Group Creative Director: Beth Pasmantier
VP, Associate Creative Director: Chad Polovick
Group Art Supervisor: Luis Acosta
Art Supervisor: Andrew Yearick
Senior Copywriter: Kathryn Black
SVP, Client Services Director: Tim O’Grady
EVP, Managing Director: Diane Vinch

Client Team:

Project Manager: Derek Engelken
VP, Sales: Todd Noe

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