PM360 2022 Trailblazer Awards Social Media Campaign Silver Winner Atlantis Health

Results Matter (Atlantis Health)

Behavioral science company Atlantis Health used their in-house marketing expertise to devise a new social media campaign, “Results Matter.” The initiative sought to expand social presence, improve awareness, attract business, and exemplify real results from behavioral science-based techniques.

Atlantis’ social media team created content surrounding successful patient support programs (PSPs) utilizing statistics and downloadable case studies—with companion social media posts.

By early May, visitor analytics on the company’s LinkedIn page saw a 52% increase in page views over the 30 days prior, as well as a 40% increase in unique visitors over the same time period. Major industries interacting with the social platform included marketing, advertising, hospital, healthcare, and pharmaceutical professionals. In addition to the uptick in views on LinkedIn, Atlantis Health was able to host important conversations with both new and existing clients to further new business efforts.

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