Patient Builder Program (Janssen Biotech, Inc. and Bionical Solutions)
During customer interactions, it’s critical to raise awareness and provide education about product efficacy, safety, administration, and access. Bionical has developed a unique and innovative solution that delivers key messaging for scientific and patient education.
Janssen Biotech, Inc. anticipated the need for a disruptive innovation channel for sales that both reinforces clinical data and applies it to mock patient profiles. MED Profiler enables reps and healthcare providers to co-create mock profiles of potential candidates for treatment. It then determines eligibility based on clinical trial information. Sessions conclude with a digital post-call summary that includes the patient profile, and follow-up materials.
The program can be shared during a live or virtual meeting. Since launch, the brand has received strong positive feedback from the field force. Bionical is currently processing hundreds of new mock profiles on a monthly basis.
