Mike Cleary, Associate Director, Entyvio Patient Marketing, Takeda
Since joining Takeda in October 2021, Michael Cleary has been tasked with overseeing the patient experience for Entyvio, ensuring all programs and initiatives are rooted in patient-first insights and needs. He has quickly and skillfully driven several of Entyvio’s initiatives forward, all with the benefits to patients being top of mind. For example, Michael was instrumental in the development of the new mentor and patient ambassador program offerings while also transforming the current structure of the virtual patient outreach program.
Michael also plays a key role in the development and execution of DE&I (Diversity, Equity, and Inclusion) initiatives for Entyvio, including the creation of the Challenge Network, an organization of industry, Takeda, and agency experts who help guide a higher standard for inclusive marketing. Additionally, he has inclusive and authentic strategies to make Entyvio relevant for underserved communities. These DE&I initiatives were the first of their kind for Takeda, such as helping to improve the quality of life among people with inflammatory bowel disease (IBD) by providing more robust mental health programs through Sanvello and peer mentorship. By ensuring the programs are inclusive, transformative, and on strategy, Michael helped Entyvio realize an 11% increase in ROI year over year.
Michael has spent his entire career prioritizing the needs of others. So it should not be a surprise he was named PM360’s Brand Champion for Patient Engagement, because the best interest of patients has always been the motivating factor behind the tireless effort he puts in day after day.
