PM360 2022 Trailblazer Awards Men’s Health Brand Champion Stephenie Atkins

Stephenie Atkins, Product Director, Prostate Cancer Professional Promotion, Janssen Pharmaceuticals

Stephenie Atkins anticipated the need for a disruptive innovation channel for the sales force that would reinforce the clinical data for Janssen’s Erleada and apply it to potential patient identification. She understood the impact of the recent pandemic, fluctuation in social distancing mandates, continued challenges to gain HCP access, and the need to make each detail impactful and relevant while delivering key messaging.

Stephenie worked with Bionical Solutions to deliver the Erleada MED Profiler program that is launched from the reps’ Veeva platform to be shared in a live or virtual meeting. Bionical’s MED Profiler, powered by MED Select, allows sales reps and HCPs to create and review profiles of patients who may be potential candidates for a specific treatment option. In this case, the Erleada MED Profiler program is built within the Erleada Digital Vis-Aid to allow for easy navigation of deeper dives when referencing supplemental information in the Vis-Aid during the creation of patient profiles. The MED Profiler concludes with a digital “post-call summary” that includes the patient profile co-created by the rep and HCP as well as links to important safety and efficacy information. After the meeting, the rep returns on a later date to deliver a printed piece related to the profile creation.

Although only recently launched, the Erleada MED Profiler has received strong positive feedback from the field force. But most importantly, it helps HCPs identify patients in their practice that may benefit from taking Erleada, a treatment shown to help patients with both metastatic castration-sensitive and non-metastatic castration-resistant prostate cancer live longer.

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