Erin Schallhorn Powers, Vice President of Marketing & Product Strategy, BVI Medical
BVI provides one of the broadest range of products and services in the ophthalmic space, with a footprint that spans more than 115 countries. And yet, when Erin Schallhorn Powers joined the company, few customers were aware of the full partnership that BVI offers. Instead, the connotation was with heritage brands: highly praised by surgeons, yet not reflective of the large offerings that demonstrate the potential collaborations beneficial to both practices and patients.
With the implementation of the BVI Value Proposition, she and her team are helping to refocus the vision of the company and evolve its image worldwide. The BVI Value Proposition offers a unique vision for employees, customers, and investors that highlights what makes BVI truly unique. And considering that three of her family members are ophthalmologists, she especially loves the focus on customers: offering the freedom to choose.
Many organizations impose contracts that drive surgeons to limited product options. Alternatively, BVI offers the only fully customizable, transparent ophthalmic surgical pack option that lets customers optimize every detail, for every surgery—with the commitment being to the practice and the patient.
Erin is also working to highlight BVI’s sustainability efforts. For example, by changing from pad printing to laser marking on some of their instrumentation, they are expecting to reduce the scrap from 50% in 2022. This action and many more demonstrate a continued commitment to making an impact—inside the OR and beyond.
The efforts to evolve awareness of BVI more than doubled LinkedIn subscribers in the last year, reaching nearly 20,000! Additionally, website visits increased with 70% new visitors.
