PM360 2022 Trailblazer Awards Hematology/Oncology Brand Champion Alicia A. Stout

Alicia A. Stout, MSW, Assistant Director, Key Customer Marketing, Astellas Pharma US, Inc.

It’s no secret that patients affected by cancer—any type of cancer—have a long road of potential treatment, monitoring, and precautions ahead of them. These patients’ needs reach far beyond treatment options. Alicia Stout understands these challenges, and she understands that healthcare professionals (HCPs) are looking for answers outside the realm of oral or IV treatment schedules. HCPs aspire to anticipate challenges for their patients—long after the last round of treatment.

To bring HCPs relevant, meaningful educational topics of value beyond product information, Alicia developed the Astellas Oncology expert panel series “Meeting of the Minds: Staying Ahead of the Curve in Cancer Care.” This program features prominent thought leaders in oncology collaborating across specialties to educate the community about trending and timely topics in cancer on a virtual moderated panel discussion.

“Meeting of the Minds” is brand and tumor-type agnostic and focuses on topics relevant to HCPs today, such as how COVID-19 has impacted and continues to shape the oncology patient journey and lessons learned from the pandemic that can be carried forward to improve patient care. Alicia is also putting a focus on clinical trial design—if enrolled patients are not diverse, the results of those trials do not serve all patients and may not reflect what clinicians see day-to-day. The program asks critical questions while offering real and practical solutions that HCPs can begin to adopt immediately.

Overall, program engagement was high, with 96% of participants remaining on for its full length. Plus, due to the overwhelming feedback on the live program, recordings are being made available for on-demand viewing.

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